Books-A-Million Inc. appointed a new vice president of marketing, the company announced Thursday.
Karla Wiles comes to Books-A-Million (Nasdaq:BAMM) from o2 ideas Inc., a marketing communications firm in Birmingham. There she served as executive vice president and director of client services and worked with national retail brands such as Saks Department Store Group, Mervyn’s, Intuit, Kaplan IT, Captain D’s, Giant Foods, BI-LO/Bruno’s Supermarkets, Verizon Wireless and Home Depot.
Terrance G. Finley, president of Books-A-Million Inc.’s Merchandising Group, said the company plans to build on Wiles’ experience in brand development and retail.
